BMW Group: THE NEXT 100 YEARS.17/06/2016
“The BMW Group is celebrating its centenary under the motto “THE NEXT 100 YEARS”. Future orientation and adaptability have always defined the BMW Group’s identity as a company.”
Earlier this week BMW Group revealed the rest of the fleet of their futuristic automobiles, with the MINI and Rolls Royce models joining the previously released BMW concept. BMW as a brand is constantly evolving, currently comprising of BMW, MINI, BMW Motorrad and Rolls-Royce brands, as well as a large number of mobility services and BMW Financial Services.
To answer key questions about what the future will bring in the automotive industry, and how BMW can further evolve in the future, the BMW Group formulated six central hypotheses based on key megatrends and future projections.
• Mobility is becoming versatile.
• Connectivity is becoming second nature.
• Mobility is becoming tailor-made.
• Technology is becoming human.
• Energy is becoming emission-free.
• Responsibility is becoming diverse.